Telekom Deutschland – Brand Experience at the Telekom Flagship Store, Munich.

In the prominent location of the Flagship Store in Munich, Telekom products are showcased in “home” settings, connected with consultation scenarios. The latest application possibilities in magenta and white entice customers in the entrance area. As a regional aspect, the Alpine panorama illuminates the shop window and continues as a recurring motif throughout the store. The company presents itself digitally yet entirely at home. All elements were dramatized, even iconized, and embedded in an exaggerated local context. For the architectural firm Lepel & Lepel, we developed a graphical modular system that could adapt to the different spatial conditions. In addition to the flagship store at Munich’s Marienplatz, we were also responsible for implementations in the shops in Stuttgart and Freiburg.


Telekom Deutschland / Lepel & Lepel



Project team

André Nossek, Leo Volland