Kulturhaus Lüdenscheid – Culture Thrives on Encounters.
The Kulturhaus Lüdenscheid is a meeting place for a diverse audience. Here, opera meets cabaret, pop concerts mingle with classical theater plays, and artists like Helge Schneider intersect with the works of Johannes Brahms. Understanding this diversity as a strength and a unifying element was the fundamental idea behind the new corporate identity of the Cultural Center. Because culture thrives on encounters and exchange.
Derived from the existing logo, a design language and system were developed to ensure consistent branding across all communication channels. Sector-specific colors facilitate navigation within the wide range of offerings.
Client
Kulturhaus Lüdenscheid
Website
www.kulturhaus-luedenscheid.com
Services
Branding and Corporate Design, Web Design, Art Direction, Motion Design
Project team
Enno Herwig, Lars Herzig, André Nossek, Leo Volland
In addition to the extensive event program, the new website provides information about the venue, its history, and the rental options for conference, seminar, and event spaces.
The cover of the season brochures promotes events from various sectors. This approach helps establish the sector-specific colors while the duplex printing process offers the opportunity to unify the diverse visual content of the different external events.
