Opel ADAM – Premiere at the Paris Motor Show
Opel celebrated the world premiere of the ADAM at the Paris Motor Show. The Opel ADAM is available in various models with customizable options including equipment, decorations, wheels, and many other personalization elements. The exhibition stand, developed by the agency Brandscape, subtly recedes into the background, becoming a projection surface for ideas and stories of visitors, and live-implemented graphic worlds made from tape art. We developed the motifs and supervised the live implementation in Paris, Brussels, and Geneva.
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