Bechtle – Brand Identity in Space
With over 15,000 employees and more than 120 locations, Bechtle is one of Europe’s most successful IT companies. Following the rollout of the new corporate design across digital channels, the brand identity will be gradually implemented across physical locations starting in 2025. The new positioning emphasizes Bechtle’s leadership role as a forward-looking IT partner in the industry—an invitation to actively and boldly shape the future.
The design principle we developed translates this ambition into a bold, confident visual language that centers on new perspectives and movement. At the heart of this is the core message “#Zukunftsstark”, which serves as the basis for a typographic key visual that appears in constant motion.
The concept was first implemented at the company’s headquarters in Neckarsulm and in the public visitor center of the IPAI Space—part of the IPAI Campus, an international hub for AI development located in Heilbronn.
